Plot unmasking
1. Discovery
Kickoff
We dissect your current market position and identify core values that elevate your brand above ordinary.
Research
We survey the landscape, identifying peaks for your brand to dominate attention and enhance relevance.
Audit
We evaluate your brand’s market resonance in bulk and prepare a SWOT - like analysis to emphasize strengths and provide a sharp perspective on your brand's market perception.
Voice carving
2. Positioning
Purpose
Let's figure out 'why' of your brand—its mission, vision, and values. It's the essence from which your brand draws its identity.
Personality
We craft tone, voice, and character. This shapes how your brand interacts with the world, ensuring it resonates authentically.
Messaging
We develop core messaging pillars that encapsulate your brand’s essence. Messages are tuned to engage with your audience, reinforcing brand's consistency.
Positioning
We craft a statement that defines your brand’s unique stance in the marketplace. It's a declaration of your competitive landscape and creative intent.